Privacy Policy
This Privacy Policy explains how CTMK Global LLC, operating as HomeWorth Advisors ("HomeWorth Advisors," "we," "us," or "our"), collects, uses, shares, and protects information when you visit homeworthadvisors.com, submit a form, or communicate with us.
By using our site or submitting information to us, you agree to the practices described in this Policy. If you do not agree, please do not use the site.
1. Information We Collect
Information you provide directly
When you complete our home valuation form, we collect:
- Contact information: your first and last name, email address, and phone number
- Property information: the property address, property type, number of bedrooms and bathrooms, approximate square footage, property condition, and your anticipated timeline for selling
- Communication preferences: whether you consented to receive calls and text messages
We may also collect any additional information you choose to provide when you speak or correspond with us.
Information collected automatically
When you visit our site, certain information is collected automatically through cookies and similar technologies:
- Device and browser type, operating system, and general location derived from IP address
- Pages viewed, time spent, referring website, and how you navigated to and through our site
- Advertising identifiers and campaign parameters, including click identifiers and campaign, ad set, and ad names, used to understand which advertisement brought you to our site
- Session activity such as mouse movement, scrolling, and clicks, recorded through analytics tools
Information from third parties
To prepare your valuation estimate, we obtain publicly available and licensed property data (such as recent sales, property characteristics, and market data) from third-party property data providers.
2. How We Use Your Information
We use the information we collect to:
- Prepare and deliver your home valuation estimate
- Contact you by phone, email, or text message regarding your inquiry
- Introduce you, at your request or with your agreement, to licensed real estate professionals
- Respond to your questions and provide customer support
- Measure and improve the performance of our advertising, website, and services
- Detect, prevent, and address fraud, abuse, security issues, and technical problems
- Comply with legal obligations and enforce our Terms & Conditions
3. Text Messaging and Mobile Information
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of information sharing described in this Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We send text messages only to individuals who have separately and affirmatively opted in by checking the SMS consent box on our form. Consent to receive text messages is optional and is not a condition of receiving a home valuation or any other service.
If you opt in, message frequency varies and message and data rates may apply. You may reply STOP at any time to opt out, or HELP for assistance. Carriers are not liable for delayed or undelivered messages.
4. Call Recording
Calls with us may be monitored or recorded for quality assurance, training, and verification purposes. You will be notified at the beginning of any recorded call and may decline to continue.
5. How We Share Your Information
We do not sell your personal information. We share information only as described below:
- Licensed real estate professionals. If you request or agree to an introduction, we share your name, contact information, and property details with an independent licensed real estate professional so they can provide a valuation consultation. These professionals are independent third parties and their use of your information is governed by their own privacy practices.
- Service providers. We use third-party vendors to operate our business, including website hosting, form and workflow automation, customer relationship management, telephony and text messaging, email delivery, property data, artificial intelligence services used to generate written valuation summaries, and analytics. These providers may process your information only to perform services on our behalf.
- Advertising and analytics partners. We use advertising and analytics technologies that may receive information about your interactions with our site, as described in Section 6.
- Legal and safety. We may disclose information where required by law, subpoena, or legal process, or where we believe disclosure is necessary to protect our rights, safety, or property, or that of others.
- Business transfers. If our business is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.
As stated in Section 3, text messaging opt-in data and consent are never shared with third parties.
6. Cookies, Tracking, and Analytics
We use cookies and similar technologies to operate our site, remember which advertisement referred you, measure advertising performance, and understand how visitors use our pages. This includes:
- Meta Pixel (Meta Platforms, Inc.) — measures the performance of our advertising and may be used to show you relevant advertising on Meta platforms.
- Microsoft Clarity (Microsoft Corporation) — records general session activity such as clicks, scrolling, and navigation to help us improve the usability of our site.
You can control cookies through your browser settings, and you may opt out of interest-based advertising through your device or platform advertising settings. Disabling cookies may affect how our site functions.
7. Your Choices and Rights
- Text messages: reply STOP to any message to opt out.
- Phone calls: tell us during any call that you do not wish to be contacted, and we will honor that request.
- Email: use the unsubscribe link in any marketing email, or contact us directly.
- Access, correction, and deletion: you may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it, by contacting us using the information in Section 12. We will respond as required by applicable law.
Depending on where you live, you may have additional rights under state privacy laws, including the right to know what personal information is collected, the right to request deletion, and the right not to be discriminated against for exercising those rights. We do not sell personal information.
8. Data Retention
We retain your information for as long as necessary to provide our services, maintain records of your communication consent, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
9. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our site and services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.
11. Third-Party Links
Our site may link to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Revisions take effect when posted, and we will update the "Last Updated" date above. Your continued use of the site after changes are posted constitutes acceptance of the revised Policy.
13. Contact Us
Questions or requests regarding this Privacy Policy or your information may be directed to:
HomeWorth Advisors is operated by CTMK Global LLC.